ALIDI is P&G distributor of the year

ALIDI won the contest «The Distributor of the Year» by Procter&Gamble based on the results of 2015/2016 

received the highest scores. ALIDI Belarus took the 1st place in the contest, ALIDI Russia – the 2nd place. 

ALIDI is traditionally among top 3 finalists of the contest «The Distributor of the Year». 

ALIDI Belarus wins 

this contest for the third year in a row. 

The contest «The Distributor of the Year» is held on an annual basis. 

Companies-distributors of P&G goods 

take part in it. Within a framework of the contest P&G experts evaluate the distributors’ work including such 

performance indicators as:

- achievement of the objectives of the program «Golden shops»;

- achievement of the objectives in listing and amount of initiatives;

- achievement of the quality indicators in modern and traditional trade;

- implementation of financial and logistic goals set by P&G.

ALIDI and P&G are partners since 1993. Currently ALIDI distributes P&G goods in 18 Russian regions 

and throughout the territory of Belarus. ALIDI is P&G distributor №1 in Western Europe and the company 

is in TOP-5 global distributors. 

«The contest «The Distributor of the Year» is a comprehensive assessment of the distributor’s work during 

the whole year. All major P&G development priorities are among the evaluation criteria. A distributor has 

an opportunity to get into the TOP-3 only when all operational tasks are fulfilled, – says Ivan Sychev, 

Commercial Director, Non-food Distribution, - Solid team of professionals, effective collaboration of 

P&G sales department and related departments of the company help ALIDI to achieve high results. 

I thank each employee who made personal contribution to this victory».