"ALIDI Promotion": launch of a new IQOS territory in Moscow

On September 1, the specialized division of ALIDI Group "ALIDI Promotion" launched a new territory in Moscow under the retail project with Philip Morris International (PMI) for the sale of IQOS electronic tobacco heating systems.

Both partners have given top priority for this coverage.

The new sales territory represents a brand retail network in 40 stores: retail kiosks and boutiques located in shopping malls. Sales territory management plan includes 10 boutiques, which one of them is a flagship, in the Atrium shopping and entertainment center, with an area of ​​180 m2. The project will be served by 150 experts and 20 store managers.

ALIDI Promotion responsibility covers full cycle of retail outlets operation, including: staff recruitment and training, sales, decorating and promoting of outlets, products storage and logistics.

ALIDI Promotion has been a partner of PMI in retail trade and in organizing branded outlets in Russia since June 2020.

About ALIDI

ALIDI is a leading service provider in a field of warehouse logistics and products distribution of Russian and international brands. The company was founded in 1992. The geography of its business covers 61 regions of Russia with rep offices in Belarus and Kazakhstan. During 2020 reporting period the company achieved operating income of 80 billion rubles.

See more details on www.alidi.ru.

About Philip Morris International

In Russia Philip Morris International is presented by 2 affiliates: Philip Morris Izhora in the Leningrad region и «Philip Morris Kuban in Krasnodar and Philip Morris Sales and Marketing with branch offices in approx. 100 cities of the country. In 2019 Philip Morris International brands gained 30,1 % of market share. For today cumulative investment of Philip Morris International on the territory of the Russian Federation is more than $2 bln.

See more details on www.pmi.com.